After a long career at the Wine Spectator, I saw the need for a more personal way to connect people with fine wine. Wine advertising offered branding but not a personal connection. Wine is more than a product, it's an experience. It doesn't require education or mastery, it only requires individual taste. PFC creates "Experiential Marketing" opportunities to increase awareness and augment sales. Wine is about a moment in time and togetherness. We "toast" to celebration and a shared value of health. My love of rare wine experiences, appreciation for high-end corporate and philanthropic events, is the foundation for POUR FOR CHANGE. 

Thank you for your consideration. I look forward to building a successful partnership.